It first came to light when we saw its post calling out Gucci's t-shirt "Guccify Yourself" and ever since then, we were hooked to the Instagram account named Diet Prada (@diet_prada).
An anonymous Instagram account dedicated to calling out fashion imitations worldwide, you can think of Diet Prada as the new "Fashion Police" (R.I.P Joan Rivers) that is set to school you on the latest runways shows, while serving a delectable side of fashion history lessons.
And we are absolutely living for it and let's put it this way: NOBODY IS SAFE!
While we will not be naming the specific labels, designers and names called out in the account right here (head over to Instagram to read it), there's one particular post that is all the rage right now! And even an official Diet Prada merchandise came out of it (see it here).
On being labelled as the mean kid of fashion, Diet Prada's owner tells Nylon in an interview, "It’s not about being mean. If you’re going to put on a show that has these obvious imitations, you should be able to deal with us calling you out on Instagram."
And we think we can all agree that Diet Prada is that independent and transparent voice we all need to have a refreshing new look at the fashion industry.
Since July 2017, Diet Prada has gone from 7,000 followers to over 45,000 followers to date and even gained recognition from Alessandro Michele for its work. Diet Prada even went on to collaborate with Gucci for an Instagram takeover recently.
So, we suggest that you get on with it as well!
(Photos taken from @diet_prada)