Fashion

@diet_prada calls out copycats on Instagram and we live for it!

It is definitely the juiciest and most controversial Instagram account we've encountered in a long time and we can't get enough of it.
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It first came to light when we saw its post calling out Gucci's t-shirt "Guccify Yourself" and ever since then, we were hooked to the Instagram account named Diet Prada (@diet_prada).

An anonymous Instagram account dedicated to calling out fashion imitations worldwide, you can think of Diet Prada as the new "Fashion Police" (R.I.P Joan Rivers) that is set to school you on the latest runways shows, while serving a delectable side of fashion history lessons.

And we are absolutely living for it and let's put it this way: NOBODY IS SAFE!

In the age where social media plays a pivotal role in fashion, Diet Prada is a delight to those, like us, who occasionally has that "I think I've seen this look" moments when at fashion week.

And with over 12 years of experience in the industry (a degree in fashion included), @diet_prada's knowledge in fashion proves to be very extensive!

In an interview with i-D magazine, Diet Prada says, "I was lucky enough to have access to all the runway shows online. So just looking at things obsessively over the years has let me build up this encyclopedic knowledge."

"Even just going back sometimes and reading Diana Vreeland's books. History is important, you have to know where everything came from."

(Swipe left below to see some of the interesting callouts)

“It’s not about being mean. If you’re going to put on a show that has these obvious imitations, you should be able to deal with us calling you out on Instagram.”

While we will not be naming the specific labels, designers and names called out in the account right here (head over to Instagram to read it), there's one particular post that is all the rage right now! And even an official Diet Prada merchandise came out of it (see it here).

On being labelled as the mean kid of fashion, Diet Prada's owner tells Nylon in an interview, "It’s not about being mean. If you’re going to put on a show that has these obvious imitations, you should be able to deal with us calling you out on Instagram."

And we think we can all agree that Diet Prada is that independent and transparent voice we all need to have a refreshing new look at the fashion industry.

Since July 2017, Diet Prada has gone from 7,000 followers to over 45,000 followers to date and even gained recognition from Alessandro Michele for its work. Diet Prada even went on to collaborate with Gucci for an Instagram takeover recently.

So, we suggest that you get on with it as well!

 

 

(Photos taken from @diet_prada)

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