Fashion

Have you seen the new Burberry monogram logo?

Riccardo Tisci continues to work on the new identity of Burberry.
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Photo courtesy: Instagram @burberry

The clues are coming together! As London Fashion Week looms around the corner, Riccardo Tisci has been slowly teasing his vision for Burberry.

Weeks after announcing the new retail strategy, Burberry published an e-mail thread between Riccardo Tisci, the reigning chief creative officerand graphic designer Peter Saville to unveil the birth of its first-ever new logo in twenty years.

(Swipe the gallery to take a look at the e-mail convo between Riccardo Tisci and Peter Saville)

Created by Peter Saville (the art director-graphic designer who reimagined the new Calvin Klein logo with Raf Simons), the new monogram logo features Burberry's trademark check pattern, which comes in the house's signature honey hue with a richer and stronger touch.

Along with the monogram print, Burberry will also now have a new official brand logo, featuring a bolder and cleaner font.

And can you spot the 'T' and 'B' initials of Thomas Burberry in the tessellating pattern?

"Some feel very contemporary, especially a logo from 1908 and a Thomas Burberry Monogram."

– Riccardo Tisci

Since his appointment, Riccardo Tisci has been trying to establish a new generation for Burberry by looking back at the legacy and history of the British house as part of his journey of reworking the identity of it. 

The 'Classic B' campaign – Tisci's first act at Burberry – and the collaboration with Vivienne Westwood (another British icon)  could be the best testimony of the designer keeping the classic and royal codes of Burberry with his signature modern and street-focused aesthetics. 

Follow @lofficielmalaysia and @burberry for more updates on the coming debut of Riccardo for Burberry' in September 2018.

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