Blackpink's Rosé has finally gotten her Saint Laurent campaign debut!

After attending Saint Laurent shows for the past few seasons and starred in various editorials, Blackpink's Rosé has officially made it as the house's campaign star.
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Blackpink's main vocalist and lead dancer Rosé (aka Park Chae Young; @roses_are_rosie) also has caused quite the commotion on social media and in the city itself when she first landed in Paris for her first fashion week experience with Saint Laurent (also for the next consecutive ones she attended).

From there, she has been seen in various street style shots and dozens of magazine editorials dressed in the latest Saint Laurent collections (including the two features we had here and here).

Then comes the question that everyone had on their lips over the last few seasons: "When will we see her in an official campaign?"

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Well, our prayers (along with fellow Blinks) have been answered because Rosé is now the face of Saint Laurent's Fall 2020 fashion campaign – #YSL32.

As the 32nd instalment of the fashion campaigns by creative director Anthony Vaccarello, the campaign is shot by photographer David Sims as a series of black-and-white images and videos.

This announcement came hot off Rosé's latest comeback with her group Blackpink, which is a pre-released single titled How You Like That and has since broken multiple records including most views in 24 hours on YouTube.


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Art Direction: Anthony Vaccarello
Director: David Sims
Talent: Rosé



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