Coach #DreamItReal: Liu Wen dreams of travelling the world

The Chinese supermodel has just been named the new ambassador of Coach and here's an exclusive look at her campaign shoot.
Reading time 2 minutes

The name Liu Wen (@liuwenlw) is one that needs no introduction in the fashion and entertainment world with her 4.8 million followers on Instagram and 24 million on Weibo, making her one of the top-earning supermodels in the world.

As one of the top Asian faces, Liu Wen hits the headline again with her new role as the ambassador of Coach, making her campaign debut this Fall/Winter 2019 for the #DreamItReal campaign.

Along with her co-stars Kiko Mizuhara, Michael B Jordan and more, they took over New York City for the campaign shoot, with her standing tall and chic at the Lower East Side and showcasing the new Troupe and Tabby bags.


1564989391899544 19gui77774 fall ad guidelines spreads 1
Liu Wen for Coach Fall/Winter 2019. Photographed by Juergen Teller.

And along with the campaign shoot, Coach has also shot a series of special film vignettes for its cast of 21st Century Dreamers with director Todd Tourso, where they talk about dreams, aspirations and life.

Here, we have an exclusive preview of Liu Wen's film vignette where she dreams of travelling around the world – a dream she made come through with her career as a supermodel.


Scroll down to go behind the scenes with Liu Wen & Coach:

1564975544805266 ss060319coach 0121 v3
1564975548394764 ss060319coach 0327 v3
1564975552614304 ss060319coach 0440 v2

Find out more on


related posts

Recommended posts for you