It has always been an intricate storytelling experience with Alessandro Michele as he envisions an extraordinary tale for Gucci (@gucci) and now it is time to wrap up his latest journey with the coming Epilogue collection.
Marked as the followup to his last physical show during Milan Fashion Week, the Epilogue is "a conclusive chapter in the narrative arc that began with his last show “An Unrepeatable Ritual”, when he started celebrating the magic of fashion by unveiling what lies behind the curtains of a beloved liturgy."
And like everything Gucci, things are done in extraordinary ways – this time, it is a 12-hour live streaming party on Gucci's social media channels – where Alessandro Michele will take you on a spectacular visual experience which is "a further playful experimentation aimed at reversing traditional fashion rules and perspectives."
The 12-hour live stream is scheduled to begin at 2 PM on 17th July 2020 (Malaysia time) and will run its course until 2 AM of 18th July 2020. To top off the excitement, Gucci will also unveil an exclusive digital narrative in between the live stream to showcase the Epilogue collection at 8 PM on 17th July 2020.
The best part? You can watch the live stream with us right down below: