Unlike its usual digital live stream, for this coming Burberry Spring/Summer 2021 show, the British fashion house will be partnering with Twitch to showcase its Spring/Summer 2021 show experience.
Set in the British outdoors on Thursday 17th September at 1 PM BST (8 PM Malaysian time), Burberry will be Twitch's first luxurry partner, as Twitch has been closely associated to gamers and PC/console game streams prior.
On its press release, Burberry says, "Burberry’s show will use Twitch’s unique Squad Stream functionality, with the four Burberry hosts simultaneously streaming the show together live. This will provide virtual guests with the ability to view multiple perspectives of the pre-show conversation at once and converse through Twitch’s chat function, creating a personal, inclusive experience."
You can logon to Burberry's Twitch account at www.twitch.tv/burberry to enjoy the full experience.
The Burberry Spring/Summer 2021 show will go live on Thursday, 17th September at 1 PM BST (8 PM Malaysian time).