Dior Cruise 2021 inspired by Puglia, Maria Grazia Chiuri's place of childhood memory

For its Cruise 2021 collection, Dior transcends the magic of Puglia in collaboration with the local artisans.
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At the Piazza del Duomo Square in Lecce, Puglia, Dior stages its very first show after the pandemic, and of course, with the absence of guests. Inspired by Maria Grazia Chiuri's place of childhood memory, the Cruise 2021 collection is where Dior's couture savoir-faire meets the artisanship of Southern Italy. The show begins with the rhythms of a cathartic dance by the La Notte della Taranta Foundation, choreographed by Sharon Eyal, giving a preview to the whimsical pieces that come after.

The magic of Puglia is seamlessly transcended into the codes of Dior -different fabrics and materials are employed to mirror the kaleidoscopic beauty of mother nature and the dresses are accentuated with floral embroideries that evoke the summer landscape in Puglia. 

And to bring the Cruise 2021 collection to life, Dior has worked closely with the local artisans. The collection highlights the heritage Tombolo lace, an embroidery style of Puglia that is extremely rare and precious for its meticulous pattern; whilst artist Pietro Ruffo reimagines the iconic Miss Dior Dress by Monsieur Dior in 1949, translating the flowers embroideries into astrological prints on the pieces of Cruise 2021 collection.

Artist Pietro Ruffo looks to nature


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