Throughout the summer this year, the house of Fendi will take over the walls of the iconic department store, Harrod's of London, by offering its customers four exclusive concepts that range from bags, shoes, ready-to-wear and even coffee.
The spaces, decorated by the visual artist Joshua Vides, are built around a surrealist aesthetic for its interior, which features 2-D illustrations in a comic book way.
Now, let us bring you on a mini-tour of the four spaces, which includes a Fendi café!
THE PEEKABOO BAR
(From 1st to 28th July 2019)
Fendi offers its customers, exclusively, the opportunity to customize the iconic Mini Peekaboo. They will be able to choose the 3 main elements of the handbag, in a wide selection of leather and finishing including 20 variations for the body, 25 options for the handle and 7 different straps.
Also available at Peekaboo Bar, an exclusive reissue of the baguette bag, which is sequin and available in 3 sizes.
THE FENDI CAFFE
(From 1st July to 31st August 2019)
Inspired by the Italian coffee tradition, the Fendi Caffe offers an exclusive immersive experience in a universe built for this pop-up. The smallest details have been designed to make you experience a total "Fendi Experience", from double F logo on cappuccino to Fendi cake with FF in topping and monogrammed tablecloths.
Parked inside a 2-D themed interior, the Fendi dining experience is unlike any other – perfect as a spot for when you to sip a cuppa while customising your Peekaboo.
SHOE HEAVEN POP-UP
(From 1st July to December 2019)
In this space, Fendi has put special thought for its female clientele by offering a luxurious space dedicated to shoes (which still proves to be a powerful kryptonite for women). In this space, customers will have the privilege of finding exclusive models of the fall-winter season, from boots to sneakers.
MEN'S PIAZZA POP-UP
(From 15th July to 15th August 2019)
In this space, Fendi plans to offer a delicious taste of the latest men's collection. In this unique space, customers will be able to preview the "master pieces" of the next season. The selection includes the first Baguette bag for men, but also pieces from the collaboration between Karl and Fendi.