Urban Decay drops latest campaign 'Pretty Different', starring Ezra Miller, CL, Joey King, Karol G and Lizzo, whom in Urban Decay's words are "a collective of trailblazers who refuse to accept forced standards and instead champion uniqueness".
The 60-seconds long campaign video starts with a dystopian cosmos where everyone is configured to be the same by beauty stereotypes. And then comes the entrance of Urban Decay's Global Citizens, bringing on the revolutions with their unique, unapologetic style.
In fact, the 'Pretty Different' gives a reminiscence of Urban Decay's first ever magazine ad in the 90s where the emerging beauty label questioned the industry 'Does pink make you puke?', and changed the game with a spectrum of daring, electric colours.
And for this time, with an inclusive line-up of the generation's strongest voice, Urban Decay once again breaks the mundane, cloned beauty standards.
Check out Urban Decay Pretty Differnt campaign here: