Ferragamo launches new scent inspired by the house's 'Flower Heel'

Two words: Flower power.
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If we had to describe Salvatore Ferragamo’s new Amo Ferragamo Flowerful fragrance, it would be as simple as two words: flower power. The eau de toilette is the newest scent addition to the brand’s Amo Ferragamo fragrance franchise. While the original Amo fragrance was more of an oriental floral blend, you can expect the new Amo Ferragamo Flowerful perfume to be lighter and fruity fresh.

Amo Ferragamo Flowerful is an explosion of colours and zesty flair. The fragrance, created by perfumer Marie Salamagne, is a fruity-floral scent that’s bursting with sparkling energy and brings the pure expression of joy with every spritz.

The scent opens with notes of classic Italian Bitters accord, yuzu flowers and blackcurrants, and leads to a floral heart of pink peony, jasmine and plum blossom notes. The dry down is a sensual combination of warm vanilla, light woods and musk that you’ll want to keep smelling.


“For this new story of Amo, my initial idea was to depict a rainbow garden, full of sparkling and blooming flowers. I wanted to highlight a positive energy through a multiplicity of surprising facets”

– perfumer Marie Salamagne

To find out more about Amo Ferragamo Flowerful, visit



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