With summer shining bright and autumn looming around the corner, Karl Lagerfeld (the label) is set to launch a make-up collection, in collaboration with L'Oréal.
Initiated by the late designer, who passed earlier this year, the makeup collection will channel the iconic rock-chic style of the label, merged with a sense of Parisian elegance that is both classic and effortless – something that both Karl Lagerfeld and L'Oreal resonate with.
For now, we do not know yet what will be featured within the collection, we know that it will echo the aesthetic and sidion of the late designer.
Caroline Lebar, Head of Image and Communication at Maison Karl Lagerfeld says, "This line of make-up truly reflects the Karl Lagerfeld brand universe and what Karl loved in make-up – he often used eyeshadows as colours in his sketches."
"L’Oréal Paris has an inclusive message of beauty for all. Karl liked it when a collaboration resonated with his brand and would make a real impact to many people."
The collection will be complemented by a campaign inspired by Karl Lagerfeld's most iconic quotes and immediately recognizable codes.
Sneak peeks of the KARL LAGERFELD X L'Oréal Paris campaign and collection will be revealed on 20th September 2019, followed by the global launch on 27th September 2019 at Paris Fashion Week.