The new campaign brings Alessandro's eccentric nostalgia to play, featuring a a 58-piece lipstick collection.

When we first saw the emergence of Gucci Beauty&#39;s Instagram account (<a href="https://www.instagram.com/guccibeauty/?hl=en">@guccibeauty</a>), we were all squealing with excitement because finally, Alessandro Michele is going to take over the brand&#39;s cosmetics line.

First started in 2014 by his predecessor Frida Giannini, in collaboration with Pat McGrath, Gucci Beauty was a beauty collection that featured&nbsp;lip, face and eye products but it never really took off or have any part&nbsp;in the Italian brand&#39;s campaigns or initiatives.

But finally, that has changed because Gucci Beauty has just debuted its first cosmetic campaign under the creative direction of Alessandro featuring&nbsp;a 58-piece lipstick collection with three different formulations!

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And to kickstart the new collection, Gucci Beauty unveiled a series of campaign imagery that has the world go wild with excitement.

In its press release, it says, &quot;Makeup should not mask, but rather exalt, flaws and make them part of the language of beauty&quot; and that was perfectly captured in the campaign shot by Martin Parr.

Quite literally &quot;a manifesto of beauty written by the house&#39;s creative director&quot;, this&nbsp;Gucci Beauty campaign brings the signature vintage aesthetic that we love Alessandro for to play and it is simply delicious!

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For this 58-piece collection, Gucci has prepared three formulations to cater to every woman&#39;s needs &ndash; the richly pigmented Rouge &agrave; L&egrave;vres&nbsp;Satin (36 shades), the sheer Rouge &agrave; L&egrave;vres&nbsp;Voile (18 shades), and the tinted balm, Baume &agrave; L&egrave;vres (4 shades).

The shades themselves are inspired by&nbsp;Hollywood&#39;s Golden Age, which also mirrors the brand&#39;s Spring/Summer 2019 ready-to-wear collection and fashion campaign.

And each of the lipstick range&nbsp;has its own chic packaging including a gold case with engravings, a solid pastel case and a vintage floral print case.

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Swipe below to see&nbsp;the Gucci Beauty lipstick packaging below:

And wrapping up the story is an accompanying campaign film, directed by Sean Vegezzi and shot by Christopher Simmonds, that stars&nbsp;Surfbort frontwoman Dani Miller alongside a trio of models &ndash; Mae Lapres, Achok Majak, and Ellia Sophia Coggins &ndash; in a sultry and quirky take of the Gucci Beauty lipsticks.

And for the newly revived Gucci Beauty, the brand has appointed&nbsp;Thomas de Kluyver as its new Global Makeup Artist,&nbsp;who is known for creating&nbsp;lipstick-heavy looks and has done work for&nbsp;Opening Ceremony, Carven and Kenzo runway shows.

&nbsp;

Watch the Gucci Beauty campaign film below:

Gucci Beauty is back, now with Alessandro's creative direction

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