Designer-curator-artist-editor-singer-songwriter-philanthropist: Welcome to the age of the multi-hyphenate.

From heritage house Gucci, Dior to the emerging 032C and Toogood, see how the fashion brands made their name in this multi-hyphenate era.

Photo by Dan Arnold (2).JPG

Gucci Osteria_786.jpg

#GucciGig_Populous_1_Courtesy of Gucci.jpg

_YW_4729.jpg

Gucci Osteria_759.jpg

Since the coming of Alessandro Michele, Gucci&rsquo;s aesthetical&nbsp;point of view has caused seismic fashion waves, with his&nbsp;maximalist influence touching upon the worlds of art, food,&nbsp;music and pop culture. Everyone wants a slice of Michele&rsquo;s pie&nbsp;and Gucci has cast their net wide. One of their initiatives, Gucci&nbsp;Places, sees them link up with a network of locations around&nbsp;the world that reflect their own unique sensibilities: users are&nbsp;offered a dedicated guide through the brand&rsquo;s app where they&nbsp;can check-in and win a badge.

In conjunction with three-Michelin-starred chef Massimo&nbsp;Bottura, the Italian fashion house has also opened a&nbsp;50-seat restaurant in Gucci Garden&nbsp;&mdash; <a href="https://www.lofficielmalaysia.com/fashion/gucci-garden-florence-boutique-museum-restaurant-italy">a museum-cum-retail&nbsp;concept store</a> &ndash; in the heart of Florence. Gucci Osteria&nbsp;features various dishes that display Bottura&rsquo;s deft hand&nbsp;with pasta, as well as luxurious takes on the humble hotdog&nbsp;and hamburger.

Inspired by music, creative director Alessandro Michele has&nbsp;invited musicians and artists to work together to produce&nbsp;artwork that features their latest eyewear collection for Gucci&rsquo;s&nbsp;digital channels. #GucciGig saw musicians such as Italian&nbsp;producer Populous team with illustrator Odd Arts to create&nbsp;fantasy flyer art (for a DJ set taking place in ancient Greece).&nbsp;Each musician was also tasked with creating a playlist for&nbsp;Gucci&rsquo;s Spotify account.

JoergKoch_Photo_MariaZiegelböck.jpg

MariaKoch_Photo_ThomasLohr.jpg

71CsO+97egL.jpg

180111_032c_1_0534.jpg

1-109.jpg

180111_032c_14_1667.jpg

Aside from sharing its name with a most vibrant shade of red&nbsp;in the Pantone Matching System, 032c is a self-described&nbsp;&ldquo;collectible manual for freedom, research, and creativity.&rdquo;&nbsp;

Founded in 2000 by husband-and-wife team Joerg and Maria&nbsp;Koch, the biannual publication from Berlin has become the&nbsp;indie bible for cool (it is one of the very few titles that cult skate&nbsp;brand Supreme advertises with).

The Kochs were quick to pick up on the fashion merch trend&nbsp;and in late 2015, they began producing 032c branded items.&nbsp;The collection began with basic t-shirts, sweatshirts and&nbsp;socks, but when apparel sales quickly outstripped revenue&nbsp;generated from the magazine, they realised the potential of&nbsp;the brand they had created. With a background in fashion&nbsp;design, Mrs Koch took the reins and began to develop a&nbsp;complete ready-to-wear collection.

Their first menswear&nbsp;show debuted at Pitti Uomo in January 2018, swiftly followed&nbsp;by a fully-fledged womenswear collection that showed in&nbsp;London in November. With his wife as creative director of&nbsp;their apparel line, Mr Koch simultaneously holds the roles&nbsp;of editor-in-chief for both his own publication 032c, as well&nbsp;as Canadian fashion e-tailer Ssense.

Ballet Nuit Blanche by dior.jpg

MAKING-OF © PAOLA MATTIOLI (34).jpg

MAKING-OF © PAOLA MATTIOLI (5).jpg

DIOR_DIMORE X DIOR MAISON_SCENOGRAPHY_©SILVIA RIVOTELLA_18.jpg

DIOR_DIMORE X DIOR MAISON_SCENOGRAPHY_©SILVIA RIVOTELLA_8.jpg

DIOR_DIMORE X DIOR MAISON_SCENOGRAPHY_©SILVIA RIVOTELLA_4.jpg

Dior&rsquo;s first-ever female creative director, Maria Grazia Chiuri, has&nbsp;long been inspired by dance, culminating in a collaboration with&nbsp;Elaonora Abbagnato&nbsp;&mdash; Director of Ballet at the Teatro dell&rsquo;Opera&nbsp;di Roma &mdash; on <a href="https://www.lofficielmalaysia.com/art/exclusive-dior-presents-ballet-nuit-blanche-in-rome">specially designed costumes for Ballet Nuit Blanche</a>&nbsp;(choreographed by young talent S&eacute;bastien Bertaud). Dior is no&nbsp;stranger to the wider world of art, with its founder Christian Dior&nbsp;having his own beginnings as a gallerist before finding success&nbsp;as a couturier. Monsieur Dior also found inspiration from the&nbsp;world of dance, designing costumes for a ballet by Roland Petit&nbsp;the very same year he debuted the &ldquo;New Look&rdquo;.

Stretching a little further afield, Dior has also debuted its&nbsp;first collection of objets d&rsquo;art for the home. The Maison&nbsp;gave designers Britt Moran and Emiliano Salci of Dimore&nbsp;Studio carte blanche on creating a 14-piece collection&nbsp;which debuted at the Salone del Mobile earlier this year.&nbsp;Items such as vases, a lighter, candelabra and an umbrella&nbsp;stand took design cues from surrealism and cubism&mdash;two&nbsp;artistic movements that Monsieur Dior himself favoured.&nbsp;The stunning collection is available by special order for one&nbsp;year only.

TOOGOOD

Toogood_011_BrandImagery_ThomasCooksey_190215_28_053.jpg

Faye Toogood_A4_Roly Poly_Table_HIGH_7.jpg

20180912-DSC_3540-Edit_HI_RES.JPG

0214_HERMES_Petit h_high res_44.jpg

0214_HERMES_Petit h_high res_39.jpg

0214_HERMES_Petit h_high res_23.jpg

The sisters Toogood are exactly as their name implies. Older&nbsp;sister Faye had her beginnings as a prop stylist for The World of&nbsp;Interiors magazine. After having worked her way up the masthead&nbsp;to interiors editor, she left in 2008 to set up Studio Toogood, a&nbsp;multidisciplinary studio that provides creative direction and&nbsp;consultancy.

Faye has worked on installations for Herm&egrave;s&nbsp;and Dover Street Market in London as well as the Comme des&nbsp;Garcons flagship in Aoyama. She has designed wallpaper for&nbsp;Calico and created a range of tiles for ceramics brand Made&nbsp;a Mano, and was commissioned by developers Cube Haus to&nbsp;design affordable modular houses. More recently, she was&nbsp;tasked with giving British luxury brand Mulberry a completely&nbsp;new retail concept for their flagship on Regent Street.&nbsp;

In 2013, along with her younger sister Erica (a pattern cutter&nbsp;who makes bespoke suits), the first Toogood clothing line was&nbsp;launched in the Marais area during Paris Fashion Week. Their&nbsp;collection of eight unisex coats not only drew the attention of&nbsp;the industry&rsquo;s top retailers, but they were also paid a visit by&nbsp;Rei Kawakubo.

Master of All Trades: The multi-hyphenate era of fashion

Tags

Recommended posts for you

Fashion

Louis Vuitton introduced the Nautical 2024 capsule collection

Fashion

Everything you need to know about Jentle Salon and when it is coming to KL

Fashion

Fendi’s Selleria stitching regains spotlight in the brand’s Spring/Summer 2024 collection

Arts, Culture & Lifestyle

Celebrating World Earth Day 2024: Actions for a Sustainable Future

Arts, Culture & Lifestyle

lululemon takes you FURTHER, transforming the impossible to the possible

Fashion

From Stars to Show: Inside the Louis Vuitton Women's Pre-Fall 2024 show in Shanghai

Digital Cover

Digital Cover #11: Daiyan Trisha on women empowerment and her next big adventure

Beauty

Chanel's Coco Mademoiselle Eau de Parfum is an expression of youth and freedom