Today, we got posed a question by the house of Dior – "And you, what would you do for love?" – as part of its new charity initiative "Dior Love Chain" (see: #DiorLoveChain).
And while we ponder about the answer, let us explain this amazing viral charity initiative: This is a "viral chain" campaign themed to promote "Love" for a good cause, where Dior is partnering with We Movement to help those in need.
Helmed by its longtime ambassador Natalie Portman, Dior wants us to post a video (in black and white) on social media with an answer to its question – "What would you do for love?".
And for each post published on social media, Dior will donate US$1 to We Charity, the charity division of We Movement (formerly Free The Children), where its proceeds will benefit a WE Schools initiative in Kenya, which aims to provide education for young girls.
Right now, the hashtag has gone completely viral in support of love and we see the brightest stars and personalities around the world join in support of this amazing campaign including Jennifer Lawrence, Huang Xuan, Angelababy, Bella Hadid, Caroline Vreeland, Carina Lau and more.
And below you can find their proclamation for love!
So, what are you waiting for? Join in the #DiorLoveChain by posting on social media and help spread 'LOVE" for a good cause.