It is no secret that Tengku Chanela Jamidah (@tcjamidah) is quite the fashionista. Every social event she graces is like another runway spectacle that she’s headlining.
Every ensemble she sports is as chic as the look from a tear sheet of a fashion handbook, which in 2015 turned into a lookbook of her own clothing label Thavia.
Always on the lookout for the latest trend, her passion for boutique cosmetics translated into a new venture for the Pahang royal as she rolled out her own beauty offerings under the Dida brand.
What would you say your style aesthetic is?
Effortless in a sense that I always go with the model off-duty look. My dayto-day get-ups are super casual, super light and comfortable. I’m not too feminine; I don’t like prints and I don’t like anything that’s too busy. But I do like to get a little edgy and expressive when I go to events. That’s when I really dress up.
What’s the one recent fashion trend that you are obsessed with and one that you cannot stand?
I love everything that’s Paloma Wool. She incorporates artistic and creative elements into the making of her pieces. They’re effortless and yet artistic. Her aesthetic is quite similar to Jacquemus, another designer that I love, but it’s a toned-down Jacquemus. That’s also the direction that I’m leaning to for Thavia. As for the trend that I can’t stand, it’s definitely the ugly chic trend. I really hate it.
Cover Photo Credits
Styling: Jeffrey Yan
Makeup: Khir Khalid
Hair: Juno Ko
Styling Assistant: Joyce Fan