In conjunction with its Spring/Summer 2020 show, Coach hosted a one-of-a-kind interactive pop-up on Madison Avenue, New York to celebrate the brand’s authentic approach and 78-year
legacy in leather craftsmanship.
Titled "The Coach Originals", the space highlights three different themes – Restored, Remixed, and Remade. Restored is the section where you will find vintage Coach bags restored and available for guests to rent out for the day, while Remixed is a limited-edition series of one-of-a-kind Coach designs handcrafted by Coach’s craftspeople from combinations of vintage Coach bags.
From the Triple Dinky to the Satchel Pouch and Slim Satchel, you will see unique remixes on the Coach classics made especially for The Coach Originals, which took place between 7th to 15th September 2019.
And finally, we have Remade, which is a new collection of bags that are inspired by some of Coach's archived designs and now reinterpreted with Stuart Vever's creative touch. Both Remade and Remixed are also featured on the Coach Spring/Summer 2020 runway, which took place on 10th September 2019.
And to top it off, the space also includes the signature Coach Create corner where patrons are given the opportunity to customise their newly-purchased bags and the Coach Care, where you can restore and refresh your own Coach bags.
Since we were at New York Fashion Week, we also joined in the merriment with Coach and its list of mega-stars for the opening party, which included the likes of Lucky Blue Smith, Luna Maya, Nur Fazura, Barbie Ferreira and more.
See more photos in the gallery below:
Also, check out our exclusive video with Fazura for #TheCoachOriginals below:
Photos: Neil Rasmus/BFA and Coach.