Watches & Jewellery

Van Cleef & Arpels has its very own Noah's Ark

by John Ng
21.02.2017
The whimsical collection that pays homage to the animal kingdom aboard Noah’s Ark was unveiled in a public exhibition at Hôtel d’Évreux.

The animal theme has been at the heart of the Van Cleef & Arpels’s creations since its earliest years. This time, from the earth to the sky, a profusion of animals such as rabbits, elephants, koalas, owls and toucans are shepherded towards the collection – l’Arche de Noé racontée par Van Cleef & Arpels.

Noah’s Ark, as the Maison interprets it, welcomes on board over sixty couples guided by three imaginary creatures of mysterious beauty.

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Whether alone or in pairs, the fauna are transformed into clips inspired by the aesthetic qualities of the living world. The joyful collection features a multiplicity of precious materials carefully selected, engraved and polished so to give life to every single piece. Together with varied postures, vivid shades and refined details, the high jewellery savoir-faire is magnified.

And Van Cleef & Arpels wanted to present the new jewellery collection in the form of a scenography.

Playing with light and shadow, Van Cleef & Arpels created a public exhibition that invited the audience to embark on a dream-filled journey – inside the ark, that is.

A large black box was made to depict the hull of a ship in which a video projection screened movements reminiscent of the sea while the calm and rhythmic strains of Spiegel im Spiegel by Arvo Pärt evoked a sense of mystery to complete the experience.

There, the symbolic, oneiric and figurative vista of Van Cleef & Arpels’s precious world and Robert Wilson’s spellbinding mise-en-scène in a blend of lyricism and fun, dream and reality, artful contrasts and subtle contradictions was on full display.

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