Watches & Jewellery

#KnotOnMyPlanet: Tiffany & Co. saves the elephants

by Calvin Chong
12.09.2017
Fronted by the supermodels of the world and the biggest Hollywood stars, #KnotOnMyPlanet is created stop to wild elephant hunting.

It's not often you see the biggest supermodels like Naomi Campbell, Doutzen Kroes and Fernanda Ly, along with Hollywood stars Elle Fanning and Janelle Monae, bands up together for a cause.

But the #KnotOnMyPlanet campaign by Tiffany & Co. is one worthy cause that everyone should be joining in!

The latest sustainability initiative by the New York jewellery house, launched at NYFW Fall/Winter 2017, #KnotOnMyPlanet is a project created in collaboration with Doutzen Kroes to raise funds for the Elephant Crisis Fund, who fights for the end of wild elephant poaching.

(Swipe gallery below to see the campaign images)

KnotOnMyPlanet_2017_Campaign_Soo Joo Park.jpg
Soo Joo Park
KnotOnMyPlanet_2017_Campaign_Sara Sampaio.jpg
Sara Sampaio
KnotOnMyPlanet_2017_Campaign_MariacarlaBoscono.jpg
Mariacarla Boscono
KnotOnMyPlanet_2017_Campaign_JeanneDamas.jpg
Jeanne Damas
KnotOnMyPlanet_2017_Campaign_SunneryandDoutzen.jpg
Sunnery James and Doutzen Kroes
KnotOnMyPlanet_2017_Campaign_ImaanHammam.jpg
Imaan Hammam
KnotOnMyPlanet_2017_Campaign_AdwoaAboah.jpg
Adwoa Aboah
KnotOnMyPlanet_2017_Campaign_AchokMajak.jpg
Achok Majak
KnotOnMyPlanet_2017_Campaign_DoutzenKroes.jpg
Doutzen Kroes

And along with the campaign images, Tiffany & Co. has also unveiled a sneak peek of its coming film feature starring the likes of Elle Fanning, Janelle Monae and Zoë Kravitz.

Watch the video here:

And to further support the campaign, Tiffany & Co. has also launched The Tiffany Save the Wild collection, where 100% of the profits from the collection sold will fully benefit the Elephant Crisis Fund, with a minimum donation of USD $1,000,000 by January 31, 2019.

Featuring the silhouette an elephant in brooches, charms and necklace pendants, the Tiffany Save The Wild Collection is priced from US$150 onwards.

Aside from buying the collection, for those of you who want to join in support of the campaign, you can also tie a knot and share the image on social media under the hashtag "#KnotOnMyPlanet", or donate directly to knotonmyplanet.org.

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The Tiffany Save The Wild collection by Tiffany & Co. is available at selected Tiffany & Co. boutiques worldwide from September 2017 onwards.

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