In honour of the return of the iconic Pasha watch, Cartier unveils a multimedia campaign starring an elaborately curated cast of talents including Rami Malek, Willow Smith, Troye Sivan, Maisie Williams and Jackson Wang.
The heritage of Pasha de Cartier dates back to the 1930s when Louis Cartier created the timepiece for the Pasha of Marrakesh. It has an unreserved silhouette that is hard to overlook, for decades it embodies the idea of fruition with its divine horology and ever-evolving designs rooted in Cartier’s grace.
In the new campaign, Cartier gives a glimpse into the world of five exceptional talents who represent not only their fields but also their generations.
Scroll down to take a look at how the luminaries exude their differences, creativity, and unmistakable aura in their new Pasha de Cartier.
The Pasha de Cartier watch is now available in 35 mm and 41 mm in steel, gold, vibrant diamond-set and skeleton movement versions.
Visit your nearest Cartier boutique to discover more or visit www.cartier.com.