Coach presents Coach Family, the Fall 2020 campaign

The muses of Coach and their family celebrate the power of togetherness.
Reading time 4 minutes

Coach unveils its Fall 2020 Global Advertising Campaign starring Jennifer Lopez, Michael B. Jordan, Kiko Mizuhara and more, with their own families.

2020 has taught us countless lessons and one of the most important ones is the value and meaning of family, the one we are born with and the one we choose.

In its latest campaign, Coach celebrates the relationships that endure and captures the strength in togetherness.

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“Coach has given me an opportunity to reflect on three generations of love and appreciate the blessings that I have. In a year like this year, where there is so much chaos, so much change and uncertainty just happening all around us, family is all about having a constant source of love and light for each other. I have never felt so close to my family or so dependent and needing them as I have during this time in my life.”


- Jennifer Lopez.


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“Togetherness and family are really important right now. For me, my family and friends are my support system. They’re what keep me going and keep me motivated to work hard, lead by example and be the best version of myself. I was thrilled to work with Coach on this campaign focused on family and relationships—because they are the things that really matter.”


Michael B. Jordan.





Themed “Coach Family”, the muses of Coach and their love ones brings the definition of the modern family to life.

Jennifer Lopez is joined by her mother Guadelupe Lopez, and children Emme and Max Muñiz under the golden sunshine of California; Michael B. Jordan had his squad on set to exude that unbreakable bond with one’s chosen family.

Whilst Kiko Mizuhara and her sister Yuka Mizuhara shared a lovely moment with their cats Chiccho and Bambi.

Jennifer Lopez


Michael B. Jordan


Kiko Mizuhara 


Jeremy Lin


Yang Zi



Visit to find out more.



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