Watches & Jewellery

Bulgari unveils MAI TROPPO campaign and new B.Zero1 Rock

Bulgari hosted a star-studded evening at New York Fashion Week in celebration of the launching of its new B.Zero1 Rock and MAI TROPPO campaign starring Lily Aldridge, Naomi Scott and Zendaya.
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Themed MAI TROPPO, meaning 'never too much' in English, Bulgari's 2020 advertising campaign celebrates self-expression and Romanian flamboyant exuberance in the heritage streets of Rome, starring Lily Aldridge, Naomi Scott and Zendaya.

Through the dynamic storytelling of Swedish director Johan Renck, the short film intrigues the audiences to join the ladies on their masquerade. Fearless, alluring and mysterious, the beauty and personalities of three protagonists are captured in Bulgari creations. 

The breathtaking Bulgari HJ collection is seen on Lily Aldridge, whilst Naomi Scott parades the newest Bzero1 and Diva jewels in the most sophisticated and daring way. Zendaya, wearing Octo Roma 18kt rose gold watch complemented by the Fiorever collection for an icy touch.

Bulgari MAI TROPPO (Director's cut) 


Entering the third decade of B.zero1, Bulgari writes a new chapter with B.zero1 Rock, a timeless design that truly embodies the spirit of an unapologetic rule breaker. Inspired by the studded Bvlgari Tubogas in the Eighties, B.zero1 Rock stays authentic to the initial sinuous and spiral silhouettes, whilst reconstructed with daring, edgy geometry of studs for a disruptive, audacious identity. 

Swipe the gallery to take a look at Bulgari's latest B.zero1 Rock:




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