The Erdem x H&M lookbook has arrived!

We've been waiting too long and it's finally here. See all the looks available down below!
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We've seen the collection at the press preview last month and we've been dying to share the Erdem x H&M collection with you.

Finally, we have the green light to show you every single detail about the collection as we brace ourselves for the coming launch on 2nd November 2017.

And first up, we have the Erdem x H&M lookbook ready for you right here. Shot by  Michal Pudelka, the lookbook presents the floral-filled collection in an English theme, much like its campaign film which was shot by Baz Luhrmann.

Without talking too much now, we'll let you bask in the glorious lookbook in the gallery below. Just swipe left to see all the images.


A nostalgic and personal homage to Erdem's personal history and his works for the past decade, the Erdem x H&M collection showcases many of Erdem's design signatures including the iconic flower motifs and precise tailoring.

That aside, we also find a list of chic wardrobe essentials up for grabs, ranging from mohair sweaters to off-white guipure lace tops and a 90s inspired hoodie.

And here's a gallery showcasing every single piece available in the women's collection and we've included the price for your reference too!

(Swipe left below to see all the Erdem x H&M womenswear pieces)

The Erdem x H&M collection will be available at H&M Lot 10 and H&M Avenue K from 2nd November onwards. You can also shop online at



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