Coach has found another equally stunning star to front its Fall 2017 campaign and she’s none other than Selena Gomez.
With 104 million followers on Instagram (@selenagomez), Selena is currently the most followed personality on the platform and makes the perfect fit for the new direction that Coach is heading.
Wrapping up 2016 with the #Coach75 anniversary celebration in New York, the coming 2017 is looking to be an amazing one with Selena jumping on board with Coach.
Set to be the face of the Coach Fall 2017 campaign, Selena will also be part of a new special design project with creative director Stuart Vevers and will also be involved in the Coach Foundation’s support of Step Up.
On the new role and the coming project, Selena says, “I am especially looking forward to getting to know the Coach team as well as becoming involved in the Foundation’s support of Step Up. On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me.