Puma never ceases to amaze with its string of exciting collaborations.

Over the years, we have come to learn that <a href="https://www.lofficielmalaysia.com/fashion/puma-maison-kitsune-for-2nd-collaboration-fall-2022">Puma</a> is one of the leading brands when it comes to designer collaborations - from the early years with Alexander McQueen to the recent <a href="https://www.lofficielmalaysia.com/fashion/puma-maison-kitsune-for-2nd-collaboration-fall-2022">Maison Kitsun&eacute;</a> collection.
This Spring/Summer 2022, Puma strikes back with a new collaboration with Parisian label AMI, an exciting first time starring Romeo Beckham and Mia Regan as their campaign stars.&nbsp;

Taking inspiration from how happiness starts with the people you surround yourself with, this Puma x AMI collection is all about celebrating the bond of family and friends.
Adam Petrick, Global Director of Marketing for PUMA says, &ldquo;The partnership with AMI was a no-brainer, their name literally means &lsquo;friend&rsquo; and that&rsquo;s what PUMA is all about &ndash; a community, a family. We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.&rdquo;

To finish with a cherry on top, this collection also celebrates the beauty of gender-neutrality where the pieces are designed to not conform to a specific gender, individual, or appearance. Puma x AMI wants you to express yourself in your own unique way without typical societal boundaries.
The AMI de Coeur, AMI&rsquo;s signature symbol, is merged with the PUMA logo to make a co-branded graphic that is prominently featured within the collection including Slipstream Lo and Suede Crepe sneakers, tees, jackets, hoodies, pants, and accessories like headwear and bags.

The PUMA x AMI Collection will be available exclusively at PUMA KLCC and PUMA Sunway Pyramid from 31st March 2022.

Puma x AMI unveils gender-neutral collaboration, starring Romeo Beckham and Mia Regan

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