Fashion

Olivier Lapidus replaces Bouchra Jarrar at Lanvin

Sources say that Lanvin will head on to a new direction to be a "French Michael Kors".

Soon after Bouchra Jarrar's departure, Lanvin has swiftly appointed Olivier Lapidus as its new artistic director yesterday.

Taking on the role effective immediately, Olivier will be showing his first collection for Lanvin this coming September during Paris Fashion Week and we expect a complete 180-degree change from what Bouchra has done so far.

And all this are happening amid plans to revamp the brand as “a French Michael Kors", according to Business of Fashion.

Previously the designer for Balmain Homme (1985–1986), Olivier has also recently launched his own collection via Instagram, clearly embracing the era of technology and social media.

"Lanvin was interested in my Internet approach". – Olivier Lapidus

In his interview with Vogue, he says, "Lanvin was interested in my [Internet] approach. New technologies can be very pertinent for the oldest couture house in France. Clearly, there is something innovative to tap there in terms of positioning and communications."

And look at the progression now, if Lanvin is indeed moving towards a "French Michael Kors" direction, we are expecting a complete lifestyle approach that encompasses various sections including watch, technology, homes and more.

So far, there are no official statements on the account. So stay tuned for more!

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