As of late, many brands are changing their logos whenever a new creative director join their family to generate buzz and to take the chance to revamp their identities.
In the digital era, we remove special symbols for less cluttered hashtagging, nor do we mark specific cities like 'PARIS' or 'MILAN' as a global marketing strategy. The overall design trend now is simple and straight Gothic style.
And, of course, the brand image itself is looking younger too with more daring, fun and quirky acitivations and collections.
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Here are 5 fashion houses who have just gotten facelifts: