Now you can get intimate with MSGM underwear

Try not to blush.
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MSGM presents its very first-ever underwear collection – a fresh, minimalist aesthetic that does not sacrifice the Milano house's electric, edgy codes on any level.

Produced with a powerful alliance, of which involves creative director Massimo Giorgetti, DUST Creative and photographer Kito Muñoz, the lookbook of MSGM's debut underwear collection has brought conversations to social media with its unexpected casting.


Starring Leonardo Tano, the 19-year-old son of Italian pornographic actor Rocco Siffredi, and his co-model Alexandra Litvinova, the series of campaign pictures exude the intimacy and mischevious of youth, set against the backdrop of a 90s-esque passé coach.

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From bodysuit to bra and boxer, swipe the gallery to check out MSGM underwear collection:


Visit to find out more.

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