This Chinese New Year, Moschino unveils a limited-edition capsule collection featuring Mickey Rat to celebrate the Year of Rat. From T-shirt, cardigan to clutch and phone case, the capsule collection features a line-up of womenswear, menswear and accessories that highlights a youthful varsity athletic design.
For the campaign, Moschino creative director Jeremy Scott worked together with photographer Shxpir Huang and fashion stylist Mia Kong to present an avant-garde take on the traditional festival.
The vibrant backdrop and neon lightings set a dynamic mood for the campaign, while emblems like mahjong, red envelopes, peach blossoms and lion dance costumes illuminate the joyous, fun-filled festival.
Swipe the gallery to check out Moschino Chinese New Year capsule collection featuring Mickey Rat: