It is soon-to-be the Year of the Rat on the lunar calendar and that means one thing: Mickey Mouse will be swarming your social feed with its many upcoming collaborations and the first to announce its fashion collab with the iconic mascot is Gucci!
Prior to this collaboration, Alessandro Michele already had encountered and featured the iconic mascot in selected looks from the autumn/winter 2019 collections for men and women. Now, the designer has created an exclusive Chinese New Year collection, where Mickey Mouse takes centre stage as the hero!
Playfully incorporated into diverse accessories and ready-to-wear, from shoes and bags to small leather goods, scarves and clothing, Mickey colours the CNY collection with plenty of fun elements that keeps true to the Gucci DNA.
And for this Gucci x Mickey Mouse collaboration, Alessandro casts Gucci ambassador and actress Ni Ni again, along with actor Earl Cave and designer, stylist and poet Zoë Bleu and a cast of models and muses in a fun-filled campaign shot within the magical Disneyland theme park, photographed by Harmon Korine.
From a backdrop of Sleeping Beauty Castle to attractions like Mad Tea Party and roller coaster rides and Gucci x Mickey Mouse popcorns, Harmon captures the cast of stars in a Technicolor sphere in which Mickey and his guests goof around, eat popcorn and pose for pictures.
Watch the campaign video here:
One of the key highlights is the Mini GG Supreme canvas with Mickey Mouse print, which is a beige and ebony fabric that features a vintage Mini GG pattern with Mickey Mouse playfully applied to it in varying scale. This visually pleasing print, which is designed in reference to a House fabric from the ‘80s, is used within the collection of shoulder bags, tote bags, card cases and wallets.
Various bag silhouettes have also been included in the collection, each featuring Mickey himself, including two sizes of backpack, a double shoulder tote, a top handle tote, a round shoulder bag and a belt bag.
On shoes, Mickey makes plenty of cameo within the Mini GG Supreme fabric, where the mascot multiplied in miniature all over, including a new Gucci Tennis 1977 sneaker, a slip-on sneaker, a rubber-soled slide and the Princetown
slipper with lambswool lining.
Of course, there are also an array of ready-to-wear pieces available where Mickey is seen on colourful prints, jacquard motifs and embroidered patches.
Swipe below to see more images of the campaign and the full collection:
The Gucci x Mickey Mouse collection is now available at select Gucci stores worldwide and on Gucci.com, along with a specially designed lineup of Chinese New Year accessories that is also available exclusively on Gucci.com.
The Chinese New Year collection will be promoted across Gucci’s digital channels and selected Gucci stores worldwide featuring dedicated windows. Gucci Pins, ephemeral stores inspired by the pins seen on interactive digital maps, will also highlight the Chinese New Year items in several cities.
Bespoke entertainment will also be available on the Gucci App and on several Gucci Pin façades, digitally bringing the Mickey Mouse character to life for customers and passers-by who can see themselves wearing the signature Mickey Mouse ears on the screen, conceived as an enchanted mirror.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Harmon Korine
Hair Stylist: Alex Brownsell
Makeup: Thomas De Kluyver
Styling: Alessandro Michele
Location: Disneyland Resort in California
Ni Ni’s Make up: Gao Jian