You may have spotted her designs most recently on Blackpink's Jennie Kim, who wore a matching pantsuit set by Moon Choi at her recent launch of #Jentlehome with Gentle Monster in Seoul. Though her exact outfit has already sold out, there's more of the same chic, tailored pieces where that came from.
Moon Choi, a New York-based designer of Korean descent, has already been making her rounds with the fashion set, and a substantial following at New York Fashion Week with collections that come with masterfully tailored clothes combined with contemporary sensibilities.
It's time we got in on the secret, too. Here's what you need to know about the New York-based label:
Supporters of the brand include WeWoreWhat's Danielle Bernstein, Bella Hadid, Kendall Jenner and Keke Palmer.
She's a gifted designer.
"Previously, Moon has worked with 3.1 Phillip Lim and upon graduating, was announced winner of 'Portfolio of The Year' and finalist of 'Designer of the Year in Womenswear'. Moon was selected to receive the LF USA Scholarship and sponsorships from Jason Wu Fabric, 3.1 Phillip Lim Leather and The Shoe Polytechnic (Politecnico Calzaturiero).
She was also selected as a semi-finalist for the Vfiles Academy Prize and the CFDA Liz Claiborne Design Scholarship Award. Lastly, she was selected as a finalist of CFDA + 2016 Design Graduates," it states on her website.
Her clothes are self-described to "always blur the lines between masculine and feminine".
Her collections consist of a dreamy lineup of boxy suit coats that emphasises silhouettes and tailoring. Her inspiration for this goes far back to her childhood when she would watch her father dress for the office. “Every time he left the house, he would come out in a clean suit,” she says in an interview. “I started to look at how the clothes formed his identity and attitude”.
At the same time, the designer sought to find freedom within her creations, where, in a place such as Korea, still maintains rigid gender standards to this day.
She cites blazers and outerwear as the pieces she enjoys making the most.
The brand plans to expand to accessories in the future.
As the label is still relatively fresh, they've been focusing on balancing consistent brand messaging while delivering high-quality products. "...but once we have good grounding, I’d love to launch accessories such as handbags, shoes and jewelry to build out the outfit," says Choi.