Louis Vuitton launches campaign for New Classics bag collection

The actresses show off the classic styles with contemporary cool.
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Louis Vuitton has inaugurated its “New Classics” collection of bags with an equally cool campaign, featuring brand ambassadors Emma Stone, Alicia Vikander and Léa Seydoux.

The captivating actresses were shot by the legendary Craig McDean, in a campaign meant to celebrate the relationship between women and their bags. The house chose these three actresses because they are all at the forefront of their art, and represent the strong woman of today.

The timeless bags act as the perfect companion to their contemporary lifestyles.


Emma Stone shows off the Capucines bag, an elegant and classic shape, made current by its bright hue. Its removable strap renders it convenient for any scenario the day holds. Alicia Vikander carries the Twist, whose clasp which features a functional modern “twist” on Louis Vuitton’s logo. Meanwhile, Léa Seydoux showcases a contemporary spin on the 1976 Monogram classic, the Dauphine bag, which boasts a mix of Monogram canvas, rich leather, and gold hardware.

The campaign will also include a series of lively films featuring the actresses. Check one of them out below.




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