Founded in 1948, Longchamp is a family adventure for the Cassegrain family, where Jean Cassegrain stands as the founding patriarch with his son Philippe.
And now in 2018, the adventure continues as the third generation takes on the helm – Jean (Philippe's eldest son) as the CEO, Sophie Delafontaine as the creative director and Olivier (Philippe's younger son) as the head of the brand’s development of American boutiques.
And ahead of its 70th-anniversary celebration, set to take place in Paris on 11th September, let us take you on a journey through the rich history of Longchamp.
Presenting to you, 7 things you did not know about the house of Longchamp:
At 16, Philippe started his journey to the region of Africa and in the following year, he ventured to Asia to discover cities like Hong Kong, Singapore and Malaysia.
Phillippe recalls, "My mission was to meet with my father’s contacts, who later helped us to develop the brand in Asia. It was my final objective, but before that, I had planned stopovers in Singapore, with the Robinsons Department Store, and in Malaysia. In Hong Kong, the tobacco and cigar trade was significant, along with coffee, especially on Peder Street. I was curious about everything - I met with many contacts."
Philippe says, "Trading with these customers was a real pleasure, all of them were nice people. They were waiting for their flight, and there wasn’t much trade. They were seasoned travellers who often passed by, allowing us to build relationships. They were ordering goods for their return flight."
"So it was my job to supply what they needed because I didn’t always have the requested items on the spot."
Creative director Sophie Delafontaine says, “Kendall Jenner symbolizes the aspirations of the new Longchamp woman. A feeling of freedom, freshness, and authenticity in a world that keeps moving faster and faster. Longchamp is the brand of women who, like Kendall, are active, multi-faceted and multi-talented, with a creative and independent spirit.”