Longchamp unveils whimsical music video to launch S/S 2021 collection

Très Paris is a tale about two Parisian women and two Longchamp bags captured in a whimsical music video.
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Always trust Longchamp to bring something new to the table every season and this coming Spring/Summer 2021, the Maison unveils Très Paris – a music video that presents the S/S 2021 collection through a whimsical tale of two Parisian women and their Longchamp bags in Paris.

Through the creative vision of Longchamp's artistic director Sophie Delafontaine, the Spring/Summer 2021 collection breaks away from the overly sophisticated style of the classic Parisian woman and brings a more exciting, fun and casual side of Longchamp to the plate.

And with the music video, Longchamp also unveils an 8-minute long short film to further enhance the Très Paris experience, starring Amber Anderson and Mathilde Ollivier, which you can now indulge in down below:

While this new side of Longchamp takes a dominant role in its aesthetic, the very essence of Parisian chic is still very much unmistakable and through the lens of director Lope Serrano, Longchamp now brings a new light to its collection – one that is carefree, uninhibited and surreal.

On the collection, Sophie Delafontaine introduces audacious macramé on skirts, tops, and shirt fronts and a net style print on both ready-to-wear items and some bags and accessories, along with designs with dazzling English embroidery.

Then comes the contrast of athletic sportswear nuances that bring the much-needed edge and mobility that the Longchamp women – chic, elegant and always on-the-go.

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Sophie says, "Although the collection is rhythmed by sportswear such as zip-up sweatshirts and pants with elastic waists, I also wanted to create a sensual side and some tailored items inspired by the wardrobes of stylish men. The idea was to adorn these structured looks with bright colours, materials, and designs such as floral prints to make them more feminine."

As for the bags (the regular major highlight of the Maison), one has already caught on and is buzzing on social media – the Filet Le Pliage, which is a mesh tote bag with Le Pliage handles, made in partnership with FILT, the French manufacturer of the famous cotton mesh shopping bag.


For the Longchamp Roseau and Longchamp 1980 collections, they remain as one of the key highlights to the collection with new reinterpretation in smooth, vinyl style or crocodile style leathers, while the new Brioche line will make its debut in the coming summer 2021.

Sophie says, "We wanted to create authentic new items that showcased our expertise. Long-lasting products that we can use for years to come and redesign to make them even better,» concludes the Ar tistic Director, who bets on a less sophisticated wardrobe this season, in the spirit of 'less is more'."


Scroll down to see some of the key highlights of the Spring/Summer 2021 collection now:

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