It's Britney... b*tch, and now she's back in Kenzo!

Our favourite pop princess is back to hit us baby one more time!
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Truly "It's Britney... b•tch!" moment for us today because our legendary pop princess Britney Spears is back in the fashion game – now as the new face of Kenzo.

Fronting the La Collection Memento N°2 campaign, an ongoing series devoted to Kenzo's rich history and storied archives, Britney is decked head to toe in the coolest prints revived and stylised by Carol Lim and Humberto Leon.

Shot by Peter Lindbergh in Los Angeles, the La Collection Memento N°2 is all about denim this season, inspired by the 1986 Paris runway debut of KENZO Jeans.

And, of course, featuring the most iconic Kenzo motifs – the Kenzo tiger and The Great Wave of Kanagawa.

Now, be prepared to be captivated by all of Britney's American Dream glory and beauty and it really has us asking for more – Gimme more!

(Swipe gallery below for more of Britney)


La Collection Memento N°2 is now available at, KENZO stores globally and KENZO partner stores.



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