We can always count on Coach to bring its cool chic to the table every season. This Spring 2021 season’s Coach Forever line-up celebrates a mix of the past, present and future as well as features redefined essential pieces from Fall 2020.
The collection emanates the inspirational vision of creative director Stuart Vevers which expresses a statement about responsibility, renewal and reduction and the perception of a mindful future featuring a story of Coach bags as they are worn, cared for, personalised and passed down.
“With Coach Forever, I wanted to find new ways of doing things,” said Vevers. “It was important to me to challenge how we create our collections, and consider their impact on our communities and the planet. I'm excited to keep exploring that through designing and learning, and to have brought this to life with Juergen and our Coach Family.”
Coach Forever was unveiled as film presentation made in collaboration with Juergen Teller and shot remotely from around the world as worn by the Coach Family, headlining Kaia Gerber, Kate Moss, Debbie Harry, Kiko Mizuhara, Jeremy Lin, Rickey Thompson and others, accompanied by the exclusive track, Yesterday, by partnering with singer, songwriter and producer :3lON.
Channelling a spirit of optimism, it brings together friends of Coach to narrate a story about the everlasting importance of community and inclusivity.
Underlining the House’s dedication to an environmentally responsible approach to fashion, Coach Forever debuts bags crafted to last from vegetable-tanned, naturally-dyed leather along with totes made entirely from recycled materials.
As well as fabrics produced from recycled plastic bottles and the upcycled scraps that go into the collection’s accessories and ready-to-wear, these designs are also personalised with embellishments and embroidery from the vintage pieces.
Swipe the gallery to take a look at the collection: