Coach launches exclusive embroidery service in Malaysia this Spring 2021

To celebrate the arrival of the Coach Spring 2021 collection, you can now get your new Coach Forever bags and ready-to-wear customised with special embroidery designs.
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First previewed last September in an exclusive digital fashion presentation, Coach has finally announced the arrival of the Spring 2021 collection within Coach Forever, a mix of past, present and future designs.

Spring 2021 marks a special beginning for the house of Coach, as the fashion house states in a release, "Created in unprecedented times, Coach Forever is a reflection on what matters most right now and a statement about responsibility, renewal and reduction."


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Grounded in Coach’s legacy of craft, the collection reflects Stuart Vevers' vision to create masterpieces that extends past the runway that are crafted to last – as they are worn, cared for and passed down.

In line with the collection's core aesthetic of embroidered patterns and wordings spread across ready-to-wear, bags and accessories, Coach brings an exclusive embroidery service, in partnership with local talents, to Malaysia.

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This special service is made available from 17th March to 11th April 2021 at selected Coach stores nationwide.

This is where patrons can choose selected motifs and wordings to be hand-embroidered by local Malaysian embroiderer onto an exclusive offering of Coach Forever bags from Spring 2021 collection and staple ready-to-wear must-haves.

Aside from the preset motif and wording designs, you can also order customised embroidery for your names, initials or any preferred phrases.

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For the first phase of this special service, the local embroiderers will be stationed physically at selected stores to perform the service - 17th to 23rd March 2021 at Coach Pavilion Elite, Kuala Lumpur and 19th to 23rd March 2021 at Coach Gurney Plaza, Penang.

After the mentioned dates above, the local embroiderers will work on a remote location until 11th April 2021 to fulfill all orders made.

In addition to this exclusive embroidery service, the Coach Pavilion Elite flagship store has also been transformed into a whimsical forest filled with live plant installations that mirrors Stuart Vevers' inspiration and vision presented in the recent virtual presentation, made in collaboration with Juergen Teller.

So, there is no time but now for you to hop over to experience this unique offering and get yourself a one-of-a-kind personalised Coach masterpiece.

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Coach Spring 2021 Collection will be available at all Coach stores nationwide from 17th March 2021 onwards.

For more information on the embroidery service, customers may call their favorite store to speak to a dedicated store associate to enquire.



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