Today's edition of breaking the internet is a wild one: in what feels straight out of an artsy teenager's fanfic, photos have surfaced of a new Gucci campaign featuring Harry Styles cradling piglets and lambs in a Renaissance-inspired setting.
Harry has been a Gucci ambassador since last year after favouring the brand for years, which has built hype as the artist has sported around 800 suits on his recent tour.
Renaissance inspiration and social media hype have proven to be a strangely successful combination for Gucci, a strategy they're also embracing with a new, artwork-filled beauty Instagram.
Their collaboration with one of music's most eligible bachelors continues to have mutual benefits, as nothing makes the public squeal and shop like seeing Harry Styles promoting a maximalist aesthetic with an added cuteness factor.
Here's hoping video of the shoot surfaces soon.