A Gucci Spotify account is coming along with the latest Gucci Eyewear digital campaign. 

Gucci Eyewear unveils #GucciGig, the Italian house&#39;s latest digital campaign that brings a glimpse into the backstage creative process through music.&nbsp;

For this new campaign, Gucci has invited 12 musicians from all over the globe, each teamed with visual artist partner,&nbsp;to conjure their personal experience of live performance into the form of photos, videos, paintings and more.

&nbsp;

60593318_161857934842748_1479813427368934309_n.png

In #GucciGig, the musicians and artists reimagine&nbsp;a selection of Gucci Eyewear collection &ndash; which ranges from the oversized pearled acetates to bold frames &ndash;&nbsp;with their very own codes of style to&nbsp;bring&nbsp;a flamboyant visual tradition of gigs, clubbing and festivals to life.&nbsp;

Photographer Jamie Wdziekonski captures the backstage moments of Australian band Amyl and the Sniffers&nbsp;with a dash of wildness and nostalgia; while&nbsp;Yves&nbsp;Tumor and Jordan Hemingway play with glitches,&nbsp;technicolour and&nbsp;electronica in their collab video.

There are&nbsp;also Merry Lamb Lamb and Hong Kong label Somewhere Nowhere Studio&nbsp;who dreamt up an otaku-girl&rsquo;s room where a budding performer&nbsp;emerges.

&nbsp;

&nbsp;

Scroll down to check out Gucci&#39;s latest campaign #GucciGig:

Amyl and the Sniffers x Jamie Wdziekonski

Cole Alexander of Black Lips and Crush x Ariana Papademetropoulos

Connie Constance x Sophie Jones and Morgan Benjamin

Curtis Harding x Matt Correia and John Zabawa

Jehnny Beth x Johnny Hostile

Weyes Blood x Taylor Giali

Merry Lamb Lamb x Somewhere Nowhere Studio

 Kikagaku Moyo x Alessio Vitelli

Alex Cameron x Jemima Kirke and Jack Ladder

Populous x Odd Arts

Yves Tumor x Jordan Hemingway

Lou Doillon

The launching of #GucciGig is also coming with the debut of Gucci&#39;s Spotify account, and to find out more about the campaign, visit&nbsp;<a href="https://www.gucci.com/us/en/st/stories/article/prefall-2019-guccigig" target="_blank">www.gucci.com</a>

&nbsp;

&nbsp;

Gucci Eyewear has a new music project #GucciGig

Tags

Related Articles

Fashion

Billie Eilish, Yoo Ah-In, Chika and more speak their truth in #MYCALVINS

Fashion

Get ready for more camp with Thom Browne this summer

Fashion

Gigi Hadid transcends personas for Burberry Monogram Collection

Recommended posts for you

Fashion

Louis Vuitton introduced the Nautical 2024 capsule collection

Fashion

Everything you need to know about Jentle Salon and when it is coming to KL

Fashion

Fendi’s Selleria stitching regains spotlight in the brand’s Spring/Summer 2024 collection

Arts, Culture & Lifestyle

Celebrating World Earth Day 2024: Actions for a Sustainable Future

Arts, Culture & Lifestyle

lululemon takes you FURTHER, transforming the impossible to the possible

Fashion

From Stars to Show: Inside the Louis Vuitton Women's Pre-Fall 2024 show in Shanghai

Digital Cover

Digital Cover #11: Daiyan Trisha on women empowerment and her next big adventure

Beauty

Chanel's Coco Mademoiselle Eau de Parfum is an expression of youth and freedom