Get inside ROSÉ’s closet with the new Levi’s x ROSÉ "The Original Girl" collection featuring customisable trucker jackets, loose boot jeans, and exclusive Asia-Pacific pop-ups.

2026 is officially ROSÉ’s world, and we’re just living in it. Between sweeping award shows, setting stage fires on BLACKPINK’s most talked-about tour yet, and teasing an upcoming music era with Apple, the global pop icon is showing zero signs of hitting the brakes. Now, she’s bringing her signature effortlessly cool style right to your closet with her brand-new Levi’s collection: ROSÉ “The Original Girl.” Freshly unveiled at Levi’s immersive "FOR EVERY ORIGINAL" Experience in Tokyo, this customisable capsule takes the singer’s personal creative vision and blends it seamlessly with Levi’s legendary spirit of self-expression. Think of it as access to ROSÉ’s personal denim stash, built around two classic silhouettes she actually wears on repeat: a slim zip-up trucker jacket and a effortless loose boot jean.

ROSÉ at Levi’s "FOR EVERY ORIGINAL" Experience in Tokyo. Image credit: Levi’s Malaysia.

To give the pieces that authentic, lived-in feel, ROSÉ hand-wrote a custom back patch for the lineup reading “Levi Strauss with ROSÉ.” The trucker jacket comes complete with sleek silver hardware and a two-way zipper, while the loose boot jean builds on the exact cut she’s been rocking since her debut in Levi's Super Bowl campaign earlier this year. When making her surprise Tokyo appearance, ROSÉ opted for the darker denim wash, layering the outfit over the vintage-inspired black-and-white striped tee from her August campaign. The real magic of the capsule, however, lies in how you make it your own. Inspired by her "Original Girl" persona, the collection unlocks exclusive in-store customisation options across Asia-Pacific locations. Fans can personalise their denim with custom graphics, including "number one girl" prints and the number 11, a sweet nod to ROSÉ’s birthday. To top it all off, you can accessorise your fit with exclusive star and flower pins, zipper charms, tonal "11" embroidery, and "rosie" keychains.

Image credit: Levi’s Malaysia.

"I wanted this collection to capture what makes Levi's such a classic brand while feeling personal, like something out of my own closet. Every detail, down to the number 11, is a little piece of me woven into something I hope everyone can make their own.” - ROSÉ

If you're looking to style the capsule pieces, Levi’s Fall/Winter Keep It Loose collection serves up the ultimate pairing options. Built around relaxed silhouettes, versatile layering, and everyday wearability, the main lineup offers wide-leg denim, slouchy truckers, cropped tops, and structured accessories. It captures that exact balance of casual ease and elevated refinement that ROSÉ has mastered.

Levi’s® 攜手 ROSÉ 發表全新風格篇章“Keep it Loose”

The Levi’s x ROSÉ collection is available at the "FOR EVERY ORIGINAL" pop-ups in Tokyo, Seoul, and Beijing, as well as <a href="https://levi.com.my">levi.com</a> and in select stores across Japan, Greater China, Korea, Singapore, Thailand, the Philippines, and Australia.

Everything you need to know about the new Levi’s x ROSÉ “The Original Girl” collection

Tags

Related Articles

Fashion

ICYMI: Inside the grand opening of Levi's largest store in Southeast Asia at Suria KLCC

Fashion

Levi’s x sacai: when iconic denim meets Japanese avant-garde

Fashion

Beyoncé and Levi’s reinvent a cult ad with the third chapter of REIIMAGINE

Recommended posts for you

Fashion