Meet the Loewe Smiley drop for Paula’s Ibiza 2020

A hedonist’s guide to summer.
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This midsummer, Loewe presents the Smiley drop which is part of the Paula’s Ibiza collection, where creative director Jonathan Anderson recounts and recreates his vivid memories of summertime.

“I was just a little kid when the Acid House sound boomed in 1988, during the so-called Second Summer of Love, but I still have vivid memories of that time and its colorful denizens,” said the designer in the collection note. 

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It is all about those euphoric summer nights. The Smiley drop of Paula’s Ibiza collection revolves around the “Second Summer of Love” where Acid House music took off in Ibiza and grew into the most significant culture rave across England in the late 80s. Smiley the sunny yellow smiling face becomes the protagonist of this collection, emblazoned onto a selection of clothing and accessories.

Everything is captured in a colourful, psychedelic palette. The collection encapsulates optimism with a baggy style comeback conjured on Loewe’s nonchalant aesthetic. And for the accessories, the Smiley is given a neon treatment to elevate the rave-y summer collection  – where we can also see its juxtaposition with the iconic mermaid print of Paula’s Ibiza.

Swipe the gallery too take a look at our picks from the Smiley drop of Paula’s Ibiza:


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