Supermodel Bella Hadid becomes the first global ambassador for Prada Beauty and embodies the launch of Prada Touch, a blush designed for elegant, mobile beauty free from codes.

<a href="https://www.lofficiel.com/shopping/bella-hadid-sublime-le-slingback-viv-canard-de-roger-vivier-a-hollywood" target="_blank" rel="noopener">Bella Hadid</a> opens a new chapter in <a href="https://www.lofficiel.com/fashion-week/chez-prada-lart-des-strates-et-des-metamorphoses" target="_blank" rel="noopener">Prada</a> &#39;s history. The Italian fashion house has chosen her as its first global ambassador for Prada Beauty , sealing an alliance that reflects the unique cosmetic vision the brand has been developing since entering the world of beauty alongside L&#39;Oréal in 2023. From its inception, Prada Beauty has cultivated an &quot;anti-cliché&quot; aesthetic, favoring subtle experimentation over rigid standards. In this narrative, Bella Hadid is a natural fit: model, entrepreneur, occasional actress, and heiress to a fashion dynasty, she embodies a generation for whom authenticity is not a slogan but a way of being. Her direct and unfussy approach—a deliberate &quot;no-nonsense&quot; attitude—aligns with the philosophy the brand seeks to instill in its products.

The collaboration begins with the launch of Prada Touch , the first blush in the makeup collection. Designed as an everyday essential, the product keeps pace with the rhythm of modern women and embodies a central idea: independence. For Rosa Carriço, Global President of Prada Beauty, the goal is clear: to celebrate &quot;women who don&#39;t need complications to feel powerful.&quot; Simplifying the <a href="https://www.lofficiel.com/beaute/dans-la-trousse-de-lorelen-coriton-makeup-artist-incontournable-du-moment" target="_blank" rel="noopener">beauty routine</a> thus becomes an act of emancipation—a way to reclaim one&#39;s time. The product itself embodies this vision. Its modular triangular shape allows you to combine several compacts to create a personal, compact, and portable palette. Its cream-to-powder texture lends itself to multiple uses—on the cheeks, lips, or eyelids—while its staying power promises up to twelve hours without touch-ups. Eight shades, from B32 Caffè to P76 Waterlily, offer a palette designed to combine simplicity and sophistication.

The blush will be launched exclusively from March 22nd in Europe and in Sephora stores. <a href="https://www.prada.com/fr/fr/perfumes-and-beauty/beauty/c/10565EU" target="_blank" rel="noopener">prada.com</a>

Bella Hadid is named the first global face of Prada Beauty

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