Fashion

Balenciaga drops Summer 2019 campaign in alternate reality

Feat. Jon Rafman and everything we love about Balenciaga's now-signature absurdity.
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Following the house's Spring/Summer 2019 show which was held in LED-panelled cyber tunnel and the CGI models in the Spring 2019 campaign, Balenciaga's Summer 2019 campaign is all set to transport us into another reality.

1550483702144711 screenshot 2019 02 18 at 5.53.53 pm

The Parisian house once again teams up with Jon Rafman, the digital artist who worked on the previous Spring/Summer 2019 runway, to conjure a cyber fantasy for its latest campaign.

Set against a Y2K nostalgic aesthetic, the campaign showcased a dim cityscape, brain-machine equipped labs – where the protagonists chase and fight in our favourite pieces from Balenciaga Summer 2019 collection, channelling their 'superpower' in deliberately lo-fi effects.

Watch the full campaign film here:

 

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