<p>Louis Vuitton welcomes Alysa Liu, Olympic champion, in a collaboration that celebrates the audacity, grace and creativity of a new generation.</p>

<p data-start="0" data-end="260">With Alysa Liu as its newest ambassador,&nbsp;<span class="whitespace-normal">Louis Vuitton</span> continues to blur the line between athletic achievement and artistic expression&mdash;celebrating a new generation defined by bold individuality, discipline, and modern elegance.</p>
<p data-start="262" data-end="844">At only 20 years old, the American figure skater has already carved out a historic legacy on the world stage. During the 2026 Winter Olympics, Alysa Liu captured two gold medals on 19 February, becoming the first American woman in nearly 25 years to reach such a milestone in figure skating. Beyond her remarkable technical ability, it is her magnetic presence that sets her apart: precise yet expressive, powerful yet effortlessly vibrant. Even her signature striped hair reflects that fearless spirit&mdash;an athlete who embraces both performance and personality with equal confidence.</p>
<p data-start="846" data-end="1414" data-is-last-node="" data-is-only-node="">Her affinity with <span class="whitespace-normal">Louis Vuitton</span> was evident long before the official announcement. At the Women&rsquo;s Fall/Winter 2026 show, Alysa Liu arrived in a brown Speedy Patch Denim look styled with the Squire East West Monogram canvas bag, embodying a vision of femininity that felt confident, contemporary, and unapologetically free. She later reinforced that connection at the Vanity Fair Oscar Party in an elegant black silhouette embellished with anthracite pearls&mdash;an understated yet striking look that mirrored her quiet strength and refined charisma.</p>

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<p data-start="0" data-end="442">For <span class="whitespace-normal">Nicolas Ghesqui&egrave;re</span>, the partnership felt instinctive from the very beginning. Alysa Liu represents a new expression of femininity&mdash;modern, self-assured, and driven by quiet determination. Balancing strength with sensitivity and discipline with imagination, she embodies the same contrasts that have long defined the spirit of <span class="whitespace-normal">Louis Vuitton</span>, where heritage continuously evolves through innovation.</p>
<p data-start="444" data-end="939">For Alysa Liu, this new chapter also arrives as a natural extension of her own creative and athletic journey. The young champion speaks of the collaboration with sincerity and restraint, recognising parallels between fashion and figure skating alike: an attention to detail, a pursuit of balance, and the desire to translate emotion into movement. Whether through choreography on ice or the construction of a silhouette, both become ways of expressing an inner vision with precision and feeling.</p>
<p data-start="941" data-end="1210" data-is-last-node="" data-is-only-node="">More than simply welcoming a new ambassador, <span class="whitespace-normal">Louis Vuitton</span> embraces a new energy through Alysa Liu&mdash;one that reflects a constantly evolving vision of luxury shaped by individuality, fearless creativity, and voices unafraid to redefine its future.</p>
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Louis Vuitton appoints Alysa Liu as new brand ambassador

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