[Sponsored by Gucci]
Season after season, since the arrival of Alessandro Michele at Gucci, we all await with bated breath to see how the creative director will wow us with his work and this Spring/Summer 2019, we witness the birth of a new It bag – the Gucci Zumi bag.
First spotted last September at Théâtre Le Palace in Paris, the Gucci Zumi made its runway debut with actress-musician Zumi Rosow, the muse whom Alessandro named the bag after.
Stripped of all the usual Gucci embellishments, embroideries and decorations, the Gucci Zumi is minimal, practical and a bag that merges the past and present of Gucci.
And for the Zumi tote, the design came from a Gucci vintage bag from the 60s and features a double sliding chain strap to complement the Interlocking G and Horsebit detail. Unlike the other two designs, the tote is only available exclusively in crocodile and lizard skins.
But the star of the season takes it a step further with a little more juice – much like everything we love about Gucci. Instead of regular leather or precious skins, the spotlight goes to the Gucci Zumi in a fun, pop Gucci Strawberry print.
Much like its lady-like contrast with Zumi Rosow's edgy aesthetics, the strawberry print brings a new take and personality to the refined silhouette of Gucci Zumi.
Discover the Gucci Zumi bag collection through a special section on the Gucci App featuring colourful illustrations by Alex Merry and original poetry by Alaska Lynch.
Also, read the exclusive Q&A interview with Zumi Rosow on the Stories section of Gucci.com now.