John Galliano unveiled the new collection with the film “A Folk Horror Tale” together with director Oliver Dahan. 

The starting point is the new archeology of the dress. Reflecting on space, time, past, and present, John Galliano develops an alchemical creative process for presenting the new co-ed &quot;Artisanal&quot; 2021 collection by Maison Margiela. During Paris Fashion Week, he unveiled the film entitled &quot;A Folk Horror Tale,&quot; conscripted by the creative director together with director Olivier Dahan. At the base of everything, there is the need to establish a new order, to restart from nature with an Haute Couture collection transmitted through the generations and ancient traditions. In a way, it&#39;s a new community of Maison Margiela.

&quot;I found poetry in the reflection,&quot; says Galliano, who takes up the deconstructions of materials from the heritage of the Maison to build a dress made by H&eacute;l&egrave;ne Vitali with fragments of mirror and leather laces. And then there is the story, transferred to clothes with pieces of newspapers embroidered by hand on fabrics by Celia Pym, a message launched to remember the past and establish a better future.

m1.jpg

m2.jpeg

With Maison Margiela&#39;s &quot;Artisanal&quot; collection, a new technique is introduced, l&#39;essorage, which could metaphorically be inspired by the process that the alchemists carried out. It is based on the recycling and subsequent upcycle of fabrics from stock or charity stores, materials that are magnified eight to twelve times and then shrunk through chemical washes and treatments that reveal the authentic colors. Galliano draws on the blue works of Anna Sokolova, reminiscent of the art of Delft ceramic painting in a sinister but at the same time graceful version. Pictorial illustrations that are transformed into blue embroidery on fabric majolica, reassembled at a later time as if they were a sweater in knitwear.

Another core of Maison Margiela&#39;s co-ed Fall/Winter 2021 Haute Couture collection is denim, which is brought back to the original use of fishermen. Blue denim trousers are worn with very high fishing boots and padded jackets and layered in a couture version on impressive dresses. Once again, there&#39;s a return to nature with animal masks made of cardboard used in the moment of the ritual. Carvings that offer prints in a three-dimensional version, tricorn and sailor hats that bring us back to the culture of the Dutch fisherman and imposing dresses built by assembly.

m3.jpeg

m4.jpeg

A folk tale with horror colors. The video conceived by Galliano and Dahan for the new collection tells this new sense of historical community brought back to nature in a version untied by time and space. A 3D photorealistic badge emerges made with effects, lights, LED software, unreal landscapes that want to imitate reality inspired by the paintings of Flemish painting.

Maison Margiela brings horror into fashion for “Artisanal” Haute Couture Collection

Tags

Related Articles

Runway

Get an exclusive look at Schiaparelli Fall/Winter 2021 Haute Couture Collection

Runway

Balenciaga returns with Fall/Winter 2021 Haute Couture Collection

Runway

A look inside the Fendi Fall/Winter 2021 Haute Couture Collection

Recommended posts for you

Fashion

Meet Dior's new showstopping Lady 95.22 bag

Watches & Jewellery

Gucci adds new crown jewels to the Hortus Deliciarum High Jewelry collection

Watches & Jewellery

Double Duty: Jewellery-fragrance pairings for the ages

Fashion

Top trends we spotted at the Spring/Summer 2023 Haute Couture Runways

Fashion

6 trends to look out for from the Men's Fall/Winter 2023 shows

Fashion

Would you grab one of these "legendary pair" Nike x Tiffany & Co. Air Force 1s?

Beauty

Sunday Riley on the new C.E.O Afterglow, vitamin C and understanding your skin

Hommes

Return to the Seiko roots