Although unofficial, it's every designer's goal to one-up each other during fashion week in an attempt to claim the "most impressive/unforgettable show" title and Alessandro Michele is off to a great headstart with the Gucci Fall/Winter 2018 collection.
Moving past the mythical set of Spring 2018, this season sees Alessandro upping the ante and surprising us with a clinical-themed show, starting with a bio-hazard looking "countdown timer" as the show invite.
Held at the Gucci Hub, the set was one inspired by medical operating theatre and filled with three-eyed models, snakes and dragons.
And here are our show notes for the collection:
And above all that shocked the world at the Gucci Fall 2018 show, the one that was all the buzz on social media was that infant dragon in the arms of a model wearing an all-black two-piece that is embellished to mirror polka-dot prints, which calls to mind Daenerys Stormborn, the Mother of Dragons.
Game of Thrones references aside, that look was one that burned into our memory quite literally, along with the disembodied heads, chameleons, snakes and more, all of which are produced by Makinarium, a special visual effects factory in Rome.