What is Feeric Fashion Week?
Mitichi Preda, founder and president of Feeric Fashion Week, launched the concept in 2008 when he was decided that Sibiu, his home town in Transylvania, needed to step up its game when it came to promoting its beautiful locations around the town and the local fashion industry.
So instead of presenting indoors like most in Milan, London or Paris, Mitichi decided to do it differently for Feeric Fashion Week (Feeric means Magic).
And that has gained the attention of international media and industry experts including Vogue Italia and Schon Magazine, who had also given their sign of approvals, respectively naming it "the largest fashion event in the Balkans" and "the greatest fashion week in Eastern Europe"
What has Feeric Fashion Week achieved?
This year, Feeric Fashion Week has brought more than 40 designers from all over the world to showcase their collections and approximately 25 distinguished guests including international journalists, fashion buyers and representatives of IED Milano (Istituto Europeo di Design Milano).
The local fashion industry overall has a huge impact on the city as well, employing 8.5 percent of the total workforce, which amounts to almost three hundred thousand people.
For more information about Feeric Fashion Week, visit www.feeric.ro.