William Grant & Sons launches 1887 Virtual Bar to support local establishments

To support local bars amidst COVID-19, William Grant & Sons opens the 1887 Virtual Bar, the distiller’s first-ever virtual bar, where you can pre-order cocktails to be used post-MCO period.
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William Grant & Sons, one of the world’s leading producers of Scotch whisky, is set to kick-start 1887 Virtual Bar, a first-ever virtual bar initiative created to support of the local bartending scene amidst Covid-19 in Malaysia.

This initiative will see a Virtual Bar experience via Zoom, where guests can interact with William Grant and Sons' regional ambassadors and a guest from the local bar featured, where you can make a donation by ordering cocktails online that you can redeem at the bar when it re-opens post-MCO (you can order your cocktail via Ticket Melon now).

The inaugural 1887 Virtual Bar experience will launch on 15 May 2020 at 8PM featuring James Estes of Bartender at PS150, who will be accompanied by Charmaine Thio and Brett Bayly, the regional brand ambassadors of Hendrik’s Gin and Glenfiddich.

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And on the following session on 22nd May 2020 at 8PM, 1887 Virtual Bar will feature David Hans of Bartender at Three X Co.

“These are uncertain times for everyone and more than ever, it’s important that we support one another. With 1887 Virtual Bar, the William Grant & Sons family hopes to help our extended family in the local bartending community stay ‘open’ – both virtually and in real life.

We’re in this together, and we’re fully committed to supporting our local bar partners, which is why we’ll also match the public’s donations dollar for dollar. We hope the community in Malaysia will tune in and take part,” said Satya Sharma, managing director for Southeast Asia, William Grant & Sons.

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The participating bars will present four drinks each on the ticketing platform, which the consumers get to redeem at the bar when it opens. So, mark your calendar and access the grand debut via Zoom on 15th May 2020 at 8pm via Zoom right here.

If you own a local bar and are interested to be a part of 1887 Virtual Bar, you can register interest here with William Grant and Sons. For updates, check out the Facebook and Instagram pages of 1887 Virtual BarGlenfiddich SEAHendrick’s Gin SEAMonkey Shoulder SEA and The Balvenie SEA.




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