From Etude House to The Face Shop, we put together a list of the most sought-after beauty brands from Seoul, Korea – the first destination of our 'The Atlas of Beauty' series.

We scoured high and low on the streets of the six trendiest cities across the&nbsp;globe to bring you a curated list of cult beauty brands that have acquired&nbsp;a special spot in the bags and cabinets of locals and those abroad.

And for the first chapter of our &#39;The Atlas of Beauty&#39; series, we explore some&nbsp;fan-favourite&nbsp;K-beauty brands in Seoul, Korea.

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ETUDE HOUSE

One of the most eye-catching&nbsp;cosmetics companies&nbsp;around, Etude House has&nbsp;been putting the fun in&nbsp;makeup since launching&nbsp;itself in 1985 as Korea&rsquo;s&nbsp;first specialised makeup&nbsp;brand with its affordable&nbsp;selection of user-friendly&nbsp;makeup, skincare and hair&nbsp;accessories with a diverse&nbsp;colour ranges and adorable&nbsp;packaging.

Even its flagship&nbsp;stores are full of whimsy as&nbsp;its interior resembles the&nbsp;perfect dollhouse filled with&nbsp;ornate trinkets of every girl&rsquo;s&nbsp;dream, in staying true to the&nbsp;brand&rsquo;s playful spirit.

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Swipe the gallery to check out our favourite products from&nbsp;Etude House:

Play 101 Stick Contour Duo New

Precious Mineral BB Cream Moist

Dark Cloud Mask – Poreless

Proof 10 Eye Primer

Blend For Eyes

Shining Powder Cheek Duo #4 Latte Blending Duo

Dear Darling Water Gel Tint

Dear Girls Cute Eyes Maker

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INNISFREE

Originated from the&nbsp;pure island of Jeju, where clean&nbsp;nature and healthy beauty&nbsp;coexist in harmony, Korea&rsquo;s&nbsp;first natural brand Innisfree&nbsp;is committed to sharing&nbsp;the benefits of nature for&nbsp;healthy beauty.

Customers&nbsp;all over Asia have sworn&nbsp;by its eco-friendly, all-natural&nbsp;products as a skin&nbsp;paradise, made using&nbsp;responsibly sourced, high&nbsp;quality ingredients such&nbsp;as organic green tea and&nbsp;volcanic ash from&nbsp;Jeju Island &ndash; the&nbsp;home of the most fertile&nbsp;volcanic soil, clean fresh&nbsp;air and pollution-free water.

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Swipe the gallery to check out our favourite products from Innisfree:

Skin Care Intensive Hydrating Serum with Green Tea Seed

Blemish Care Toner with Bija Seed Oil

Vitalizing skin mist with aloe

 Pore Clearing Clay Mask with Volcanic Cluster

Youth-enriched Eye Cream with Orchid

 Rich Longlashcara

My Palette My Blusher 

My Palette My Eyeshadow (matte)

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TONY MOLY

When it comes to introducing a fun spin to its skincare and makeup products, no one does it better than Tony Moly. Its ability to integrate quality with unique and inimitable container designs is what sets the Seoul-born brand apart from the rest.&nbsp;

We are talking about pore balm in an egg canister and banana hand milk. Even with the items&rsquo; quirky appearances, the inside stands out just the same with potent and effective ingredients that work miracles on your skin.

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Swipe the gallery to check out our favourite products from Tony Moly:

Delight Tony Tint

Inked Cushion Gel Liner

Naturalth Goat Milk Moisture Essence

Egg Pore Tightening Cooling Pack

Panda's Dream So Cool Eye Stick

Petit Bunny Gloss Bars

The Tea Tree Cleansing Water

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THE FACE&nbsp;SHOP

Another exceptional South&nbsp;Korean global beauty brand&nbsp;that values nature while&nbsp;offering an extensive line&nbsp;of skin-loving products&nbsp;born from botany without&nbsp;breaking the bank.

The&nbsp;Face Shop is a beauty&nbsp;destination where you&nbsp;can find the ideal product&nbsp;for your beauty ritual&nbsp;regardless of your skin type.&nbsp;Enhancing and preserving&nbsp;beauty is like second nature&nbsp;for the brand as it curates&nbsp;both skincare and makeup&nbsp;product using only organic,&nbsp;natural ingredients and&nbsp;eco-friendly packaging.

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Swipe the gallery to check out our favourite products from The Face Shop:

#TheAtlasOfBeauty: 4 must-have K-beauty brands when shopping in Seoul

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