Freshly launched last week, Shameless Youthful-Look 24 Hour Longwear Foundation SPF 25 by Marc Jacobs Beauty is certainly a step in the right direction in the beauty world.
Boasting of a range of 29 different skin tones and 29 different models to match, the campaign for Shameless embraces women of all colour and we are absolutely in love.
“They are acknowledging me, someone mixed, as someone important by having my shade..." model Ke’Andra Samone remarks of the line, which she feels has successfully created a shade (Y340, in case you were wondering) for her “golden and olive” skin tone.
(See all 29 models in the gallery below)
Fellow models Lily Nova and Tess McMillan, who share more pale complexions, have also been quoted praising the line for inclusion on both sides of the skin spectrum.
The foundation has already gained several thumbs-up for its supposed 24-hour wear and inclusion of SPF, which is important for all skin types.
As for the name? It’s an alleged take of the designer’s chest tattoo, which, you guessed it, reads “Shameless.” A fitting name and a mighty good job by Marc Jacobs Beauty! Bravo, we say!
You can purchase the Marc Jacobs Beauty Shameless Foundation range from 9th February 2018 at MarcJacobsBeauty.com and selected beauty outlets including Sephora.