Marc Jacobs features 29 models for all-inclusive "Shameless" foundation

by Calvin Chong
Marc Jacobs Beauty joins the all-inclusive train and they are already getting thumbs-up everywhere!

Freshly launched last week, Shameless Youthful-Look 24 Hour Longwear Foundation SPF 25 by Marc Jacobs Beauty is certainly a step in the right direction in the beauty world.

Boasting of a range of 29 different skin tones and 29 different models to match, the campaign for Shameless embraces women of all colour and we are absolutely in love.

“They are acknowledging me, someone mixed, as someone important by having my shade..." model Ke’Andra Samone remarks of the line, which she feels has successfully created a shade (Y340, in case you were wondering) for her “golden and olive” skin tone.

(See all 29 models in the gallery below)

Tess McMillan in shade R150
Ke’Andra Samone in shade Y340
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Lily Nova in shade Y110
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Dipti Sharma in shade R380
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Christina Kruse in shade Y210
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Rose Daniel in shade R230
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Teddy Quinliven in shade Y130
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Hannah Ferguson in shade R310
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Faith Lynch in shade Y270
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Riley Ticotin in shade R300
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Sohyun Jung in shade Y320
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Missy Rayder in shade R330
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Dara Allen in shade Y360
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Jocelyn Corona in shade Y390
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Vie Chidiac in shade R350
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Carissa Pinkston in shade R250
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Kanta in shade Y370
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Adesuwa in shade Y400
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Aaliyah Hydes in shade Y420
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Shaanti Chaitram in shade R460
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Kesewa Aboah in shade Y440
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Selina Khan in shade Y470
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Ange-Marie Moutambou in shade Y480
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Amelia Rami in shade R490
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Theresa Hayes in shade Y500
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Olivia Anakwe in shade R530
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Aube Jolicoeur in shade R550
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Riley Montana in shade Y570
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Alek Wek in shade R590

Fellow models Lily Nova and Tess McMillan, who share more pale complexions, have also been quoted praising the line for inclusion on both sides of the skin spectrum.

The foundation has already gained several thumbs-up for its supposed 24-hour wear and inclusion of SPF, which is important for all skin types.

As for the name? It’s an alleged take of the designer’s chest tattoo, which, you guessed it, reads “Shameless.” A fitting name and a mighty good job by Marc Jacobs Beauty! Bravo, we say!



You can purchase the Marc Jacobs Beauty Shameless Foundation range from 9th February 2018 at and selected beauty outlets including Sephora.

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